By: Daahir AbdulleIn this article, we go over Chip Heath and Dan Heath’s monumental book - "Made to Stick: Why Some Ideas Survive and Others Die". The book presents six principles that can help you create a brand narrative that is memorable, impactful, and persuasive.
By: Daahir AbdulleDonald Miller’s "Building a StoryBrand" offers a clear, actionable framework to help you transform your brand's messaging and connect deeply with your audience. This article will guide you through how you can apply the StoryBrand principles to upgrade your marketing strategy and captivate your ideal clients.
By: Daahir Abdulle"Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne offers a powerful framework for creating new market space - what the authors call "blue oceans" - where competition becomes irrelevant. In this article, you'll discover how the strategies outlined in this book can help you not only survive but thrive in the private aviation industry by capturing untapped market opportunities
