Articles
General business tips
Made to Stick
In this article, we go over Chip Heath and Dan Heath’s monumental book - "Made to Stick: Why Some Ideas Survive and Others Die". The book presents six principles that can help you create a brand narra... ...more
General Business tips
October 01, 2024•5 min read
Building a StoryBrand: A summary
Donald Miller’s "Building a StoryBrand" offers a clear, actionable framework to help you transform your brand's messaging and connect deeply with your audience. This article will guide you through how... ...more
General Business tips
August 24, 2024•4 min read
Blue Ocean Strategy - a summary
"Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne offers a powerful framework for creating new market space - what the authors call "blue oceans" - where competition becomes irrelevant. In this... ...more
General Business tips
August 13, 2024•7 min read